01
Catalog and web production as one workflow
As item counts grew, ASKUL needed both efficient catalog production and accurate web listing information. Managing print and web separately increased review and correction work.
02
Connecting production and content management with XCMS
XCMS server-side composition and content management organized the relationship between product information and page production while keeping InDesign in the workflow.
03
Toward a better sales experience
ASKUL gained a foundation for thinking about catalog production and web listing updates together, balancing accuracy and speed for a high-item-count business.
- Industry
- Office-supply e-commerce
- Products
- XCMSServer-side automated publishing
Customer Profile
